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Tech Tuesdays  - March 31

VIEW RECORDING - 51 mins (No highlights)

Meeting Purpose

Resolve user questions on CRM features and discuss real estate strategies.

Key Takeaways

• Importing Multiple Phone Numbers: Import lists with two numbers per contact using the Phone and Additional Phone fields. A phone number switcher automation can then cycle through them for drip campaigns.
• Custom Field Visibility: Custom fields are object-specific. To appear on opportunity cards, fields must be created with the Object set to Opportunity, not Contact.
• "Wholetailing" Strategy: List acquired properties "as-is" for 7–10 days to capture a quick profit from flippers. This strategy reduces risk, holding costs, and cash conversion time compared to a full renovation.

Topics

Importing Multiple Phone Numbers

• Problem: How to import and manage multiple phone numbers for a single contact.
• Solution:
  • Import: Use the Phone and Additional Phone fields during CSV import to add two numbers per contact.
  • Manual Add: Add unlimited numbers manually to a contact card after import.
  • Automation: A phone number switcher automation can cycle through all numbers for drip campaigns.
• SMS Warning: Sending texts to a high volume of wrong numbers can trigger a temporary account suspension.

Custom Field Visibility

• Problem: Custom fields created for "TC Welcome Call" were not visible on opportunity cards.
• Cause: The fields were created with the Object set to Contact instead of Opportunity.
• Solution: Recreate the fields with the Object set to Opportunity.
  • Shortcut: Use two browser tabs—one for the old Contact fields, one for the new Opportunity fields—to copy/paste details and save time.
• Use Case: The team is using custom fields to create an in-CRM call script, allowing them to log responses directly on the contact or opportunity card.

"Wholetailing" Real Estate Strategy

• Concept: A hybrid of wholesaling and flipping.
• Process:
  1. Acquire a property.
  2. Perform a professional clean-out (no other renovations).
  3. List "as-is" on the MLS for 7–10 days at a slight markup (e.g., buy at $150k, list at $160k).
  4. If it sells, capture a quick profit with minimal risk.
  5. If it doesn't sell, proceed with the original renovation plan.
• Rationale:
  • Reduced Risk & Holding Costs: Avoids the financial and time commitment of a full renovation.
  • Faster Cash Conversion: Frees up capital much faster than a traditional flip.
  • Scalability: Easier to scale than a flipping operation, which relies heavily on contractors.
• Listing Tip: Use only exterior photos for the "as-is" listing. This prevents potential future buyers from seeing the property's pre-renovation condition if a flip becomes necessary.

Next Steps

• Casey: Recreate "TC Welcome Call" custom fields with the Object set to Opportunity.
• Cole: Import the new foreclosure CSV using the Phone and Additional Phone fields.
• GenieREI Support: Create a tutorial on importing multiple phone numbers and the phone number switcher automation.
• GenieREI Support: Organize a group snowboarding trip to Chile (August) and potentially Tomorrowland Winter (March).

Action Items

• Add Casey to GenieREI Slack - WATCH (5 secs)
• Add multi-phone import/SMS tutorial to GenieREI tutorials - WATCH (5 secs)
• Investigate SMS integration w/ Scott to bypass LeadConnector limits - WATCH (5 secs)
• Recreate TC Welcome Call fields as Opportunity fields - WATCH (5 secs)